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STM Goods

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Established in Australia in 1998, STM Goods has created and produced groundbreaking products to help people securely protect and comfortably carry their digital devices. The company took a novel approach to its craft, dedicating itself in equal measure to making products that are durable and supremely useful, while also comfortable and fashionable. In doing so, STM has attained a reputation for style and quality, and has become a worldwide name.

It all started when STM’s co-founder, Ethan Nyholm, struggled to find a bag that actually protected his new laptop as it also complemented his casual lifestyle. Failing to find a product that was up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution. So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created—a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag. The rest, as they say, is history.

With global retail presence and offices in Sydney, San Diego, London, and Kuala Lumpur, the brand’s mission is to improve how people protect and carry their everyday stuff. Our goal is to make whatever you’re doing easier, safer, and a little more unique by creating gear that’s Smarter Than Most.

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