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Sudio is disrupting the industry by transforming earphones from being an electronics product to become a wearable accessory with studio quality sound. The watch industry has been used as inspiration where the product has evolved from serving the purpose of showing time to equally important being an accessory to complement an outfit.

The name Sudio comes from an incident when one of the founders spotted the musician Phil Collins in New York having problems with his headphones. With the frustration of not yet being able to offer any better alternative to Phil the only words he could out were: “trust me I know the feeling”, as they shared eye contact. The name Sudio is an homage to Phil Collins song Sussudio and the determination of succeeding with the venture rendered from the bitter sweet anecdote.